The retailer-sets-the-standard point is what got me.
Target and Sephora both require phthalate- and paraben-free, but Sephora has 50+ additional "dirty" flags that Target doesn't match. So the same product can carry the "clean" badge at one retailer and fail at the other.
At what point does that stop being a standard and just become the store you happened to be shopping at?
Exactly. "Clean" is entirely subjective. Plus, parabens and phthalates aren't really the "dirty" words we make them out to be, so it becomes a larger discussion... one I'm definitely going to tackle in my next few pieces!
Your comment also makes me want to go through and compare brands that are clean at one store but not at the other... a follow-up article, perhaps?
The retailer-sets-the-standard point is what got me.
Target and Sephora both require phthalate- and paraben-free, but Sephora has 50+ additional "dirty" flags that Target doesn't match. So the same product can carry the "clean" badge at one retailer and fail at the other.
At what point does that stop being a standard and just become the store you happened to be shopping at?
Exactly. "Clean" is entirely subjective. Plus, parabens and phthalates aren't really the "dirty" words we make them out to be, so it becomes a larger discussion... one I'm definitely going to tackle in my next few pieces!
Your comment also makes me want to go through and compare brands that are clean at one store but not at the other... a follow-up article, perhaps?
I would read that. Eventually, everyone will consolidate on one standard, it's just that it takes time and data to persuade companies to do so.